Celebrating 150 years of the Levi’s 501s with our 501 story for levis x photovogue’s global digital campaign #your501story

Six friends, united by the Levi’s 501s, explore Mumbai’s vibrant cityscape. With their own unique styles, they embrace the essence of India’s west coast culture, creating lasting memories along the way. From bustling streets to serene lakes, their 501s provide comfort and resilience, symbolizing safety and confidence. More than just fashion, these jeans embody self-assurance and the indomitable human spirit. Tailored with Indian influences, these 6 pairs of 501 Jeans exemplify the

versatility of Levi’s, merging tradition and everyday style.

 

Creative Direction | Photography | color grade & editing (images & video)